http://www.youtube.com/watch?feature=player_embedded&v=emhtp2prOxQ
Describe the ad (company, product, message, etc.)
The company is KIA and it is a car company. The message they are trying to portray to the viewers is that KIA is the best kind of car and that the audience should buy it and respect their products because it is better than any other car.
Describe the demographic characteristics you think the ad targets. Explain why do you think this.
The demographic characteristics I think the ad targets is people who have a permit (16 and up) and can afford buying a car. I think this because not all ages can drive and not everyone can afford a car like KIA. I think also they are targeting people who buy a car rather than KIA so they can become more encouraged to buy that type of car specifically. I think this because when the man "disrespected" the car, he represented an ordinary man that does not prefer KIA as his top choice.
Describe the psychographic characteristics you think the ad targets. Explain why you think this.
They are making this ad because they are trying to make a commercial for KIA that would make people want to buy from their products, but they are favoring the new car that is coming out in 2014. They want the new model to be sold as much as the other models.
What was the main appeal of the ad? (rational, emotive) Identify what concept was emphasized in the ad that accomplished this appeal (i.e., luxury, value, safety, loved ones, quality, etc.).
The main appeal of this ad was emotive because the concept of showing the audience that a certain car should be bought is convincing the audience that the product they would buy is arousing and worth it. The concept that was emphasized was value and quality of the car.
What was the length of the ad?
The length of the ad was 41 seconds.
Did the ad present a call to action by the consumer or merely try to present the brand? In other words was the ad trying to make you do something or was it just trying to let you know a brand was there?
The ad was trying to let me know that there's a brand there that is a new 2014 model.2. Audi: Prom - http://bleacherreport.com/articles/1514409-super-bowl-commercials-2013-grading-the-best-worst-ads/page/5
Describe the ad (company, product, message, etc.)
The company of this ad is Audi, and the product is a car. The message they are trying to show the audience is that if you buy an Audi car, you are more confident, brave, and more likely to get the girl of his dreams.
Describe the demographic characteristics you think the ad targets. Explain why do you think this.
The demographic characteristics I think the ad targets is
The demographic characteristics that the ad targets is any boy who is planning on going to prom because usually people that go to prom have limos and very expensive cars because they are usually taking girls with them. This is a time where they can take advantage of the teenage audience because they can probably get manipulated quite easily at this stage.
The demographic characteristics that the ad targets is any boy who is planning on going to prom because usually people that go to prom have limos and very expensive cars because they are usually taking girls with them. This is a time where they can take advantage of the teenage audience because they can probably get manipulated quite easily at this stage.
Describe the psychographic characteristics you think the ad targets. Explain why you think this.
What was the main appeal of the ad? (rational, emotive) Identify what concept was emphasized in the ad that accomplished this appeal (i.e., luxury, value, safety, loved ones, quality, etc.).
The main appeal of this ad was emotive because they highlighted luxury and loved ones in this commercial which would be emphasized from an emotive appeal because it does not have to be something rational usually if you want someone to be encouraged to buy something that he does not really need from a logical point of view.
What was the length of the ad?
The length of the ad was 1 minute and 3 seconds.
Did the ad present a call to action by the consumer or merely try to present the brand? In other words was the ad trying to make you do something or was it just trying to let you know a brand was there?
The ad was trying to make me do something because it convinced me to buy the car itself since they portrayed that if you buy the car, you become braver and more manlier. If I was a guy, I would feel manipulated and encouraged to get the car to be a man.
3. Taco Bell: http://bleacherreport.com/articles/1514409-super-bowl-commercials-2013-grading-the-best-worst-ads/page/25
Describe the ad (company, product, message, etc.)
The company is Taco Bell and the product is food. The message they are trying to portray is that young kids should make as much experience as they can with their loved ones.
Describe the demographic characteristics you think the ad targets. Explain why do you think this.
The demographic characteristics I think the ad targets is young people because they are trying to send the message that they should make as much memories as they can and it's never too late to make new memories in which is proven through the old people in the commercial.
Describe the psychographic characteristics you think the ad targets. Explain why you think this.
The psychographic characteristics I think the ad targets is to promote eating at Taco Bell and to show the audience that it's the best place to eat at because it makes memories with your loved ones.
What was the main appeal of the ad? (rational, emotive) Identify what concept was emphasized in the ad that accomplished this appeal (i.e., luxury, value, safety, loved ones, quality, etc.).
The main appeal of the ad is emotive because they are encouraging more friendships with your friends and so there's no rational or logical concept in this commercial, but emotion. It's because they used value, and loved ones.
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