Carly Rae Jepsen - Call Me Maybe: <http://www.youtube.com/watch?v=fWNaR-rxAic>
Wednesday, February 20, 2013
Tuesday, February 12, 2013
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Super Bowl Commercials
1. 40. Kia "Hotbots" -
http://www.youtube.com/watch?feature=player_embedded&v=emhtp2prOxQ
2. Audi: Prom - http://bleacherreport.com/articles/1514409-super-bowl-commercials-2013-grading-the-best-worst-ads/page/5
They are making this ad to sell their new model car for Audi and so the kids that are going to prom will have a nice car to take with them.
http://www.youtube.com/watch?feature=player_embedded&v=emhtp2prOxQ
Describe the ad (company, product, message, etc.)
The company is KIA and it is a car company. The message they are trying to portray to the viewers is that KIA is the best kind of car and that the audience should buy it and respect their products because it is better than any other car.
Describe the demographic characteristics you think the ad targets. Explain why do you think this.
The demographic characteristics I think the ad targets is people who have a permit (16 and up) and can afford buying a car. I think this because not all ages can drive and not everyone can afford a car like KIA. I think also they are targeting people who buy a car rather than KIA so they can become more encouraged to buy that type of car specifically. I think this because when the man "disrespected" the car, he represented an ordinary man that does not prefer KIA as his top choice.
Describe the psychographic characteristics you think the ad targets. Explain why you think this.
They are making this ad because they are trying to make a commercial for KIA that would make people want to buy from their products, but they are favoring the new car that is coming out in 2014. They want the new model to be sold as much as the other models.
What was the main appeal of the ad? (rational, emotive) Identify what concept was emphasized in the ad that accomplished this appeal (i.e., luxury, value, safety, loved ones, quality, etc.).
The main appeal of this ad was emotive because the concept of showing the audience that a certain car should be bought is convincing the audience that the product they would buy is arousing and worth it. The concept that was emphasized was value and quality of the car.
What was the length of the ad?
The length of the ad was 41 seconds.
Did the ad present a call to action by the consumer or merely try to present the brand? In other words was the ad trying to make you do something or was it just trying to let you know a brand was there?
The ad was trying to let me know that there's a brand there that is a new 2014 model.2. Audi: Prom - http://bleacherreport.com/articles/1514409-super-bowl-commercials-2013-grading-the-best-worst-ads/page/5
Describe the ad (company, product, message, etc.)
The company of this ad is Audi, and the product is a car. The message they are trying to show the audience is that if you buy an Audi car, you are more confident, brave, and more likely to get the girl of his dreams.
Describe the demographic characteristics you think the ad targets. Explain why do you think this.
The demographic characteristics I think the ad targets is
The demographic characteristics that the ad targets is any boy who is planning on going to prom because usually people that go to prom have limos and very expensive cars because they are usually taking girls with them. This is a time where they can take advantage of the teenage audience because they can probably get manipulated quite easily at this stage.
The demographic characteristics that the ad targets is any boy who is planning on going to prom because usually people that go to prom have limos and very expensive cars because they are usually taking girls with them. This is a time where they can take advantage of the teenage audience because they can probably get manipulated quite easily at this stage.
Describe the psychographic characteristics you think the ad targets. Explain why you think this.
What was the main appeal of the ad? (rational, emotive) Identify what concept was emphasized in the ad that accomplished this appeal (i.e., luxury, value, safety, loved ones, quality, etc.).
The main appeal of this ad was emotive because they highlighted luxury and loved ones in this commercial which would be emphasized from an emotive appeal because it does not have to be something rational usually if you want someone to be encouraged to buy something that he does not really need from a logical point of view.
What was the length of the ad?
The length of the ad was 1 minute and 3 seconds.
Did the ad present a call to action by the consumer or merely try to present the brand? In other words was the ad trying to make you do something or was it just trying to let you know a brand was there?
The ad was trying to make me do something because it convinced me to buy the car itself since they portrayed that if you buy the car, you become braver and more manlier. If I was a guy, I would feel manipulated and encouraged to get the car to be a man.
3. Taco Bell: http://bleacherreport.com/articles/1514409-super-bowl-commercials-2013-grading-the-best-worst-ads/page/25
Describe the ad (company, product, message, etc.)
The company is Taco Bell and the product is food. The message they are trying to portray is that young kids should make as much experience as they can with their loved ones.
Describe the demographic characteristics you think the ad targets. Explain why do you think this.
The demographic characteristics I think the ad targets is young people because they are trying to send the message that they should make as much memories as they can and it's never too late to make new memories in which is proven through the old people in the commercial.
Describe the psychographic characteristics you think the ad targets. Explain why you think this.
The psychographic characteristics I think the ad targets is to promote eating at Taco Bell and to show the audience that it's the best place to eat at because it makes memories with your loved ones.
What was the main appeal of the ad? (rational, emotive) Identify what concept was emphasized in the ad that accomplished this appeal (i.e., luxury, value, safety, loved ones, quality, etc.).
The main appeal of the ad is emotive because they are encouraging more friendships with your friends and so there's no rational or logical concept in this commercial, but emotion. It's because they used value, and loved ones.
Oscar Nominees
best picture: amour, best actor: bradely cooper, best actress: naomi watts, best animated feature film: brave, best cinematography: life of pi, best costume design: mirror mirror, best directing: life of pi, best documentary feature: 5 broken cameras, best documentary short: open heart, best film editing: life of pi, best foreign language film: no, best makeup and hairstyling: les miserables, best music: skyfall, best production design: anna karenina, best short film: adam and dog, best sound editing: argo, best sound mixing: argo, best visual effects: life of pi, best writing: beasts of the southern wild.
Oscar Time
1. Life of Pi - Cinematography: http://www.youtube.com/watch?v=mZEZ35Fhvuc
I think this is the best cinematography skills for 2013 movies because they make the visuals so realistic to the point where you feel you are with the characters in the movie. There's also a diverse range of colors and the pixels are very clear and enjoyable to look at.
2. Twilight - Film Editing: http://www.youtube.com/watch?v=S2T7d8j6I5I
I really liked the editing of this film especially because there was truly a special bond between the music, sound effects, and the visuals. They really suited for each other and brought the right message of the movie from the first time I watched the trailer. The theme of the movie was also portrayed through the editing of the fiction characters such as Edward, the vampire, emphasizing his unusual eyes.
3. The Hangover 1 - Film Directing: http://www.youtube.com/watch?v=vhFVZsk3XEs
I really liked the film directing of this movie because the director was still able to portray the message/theme of the movie although it was full of comedy and irony. He was able to confuse the audience but was also able to go back to the main idea of the story and make the plot make sense.
4. Transformers 1 - Visual Effects: http://www.youtube.com/watch?v=gAjgXlvVexI
I think this movie would win the best visual effects because although the movie is based mainly on fictional characters, the visuals look very realistically formed due to clear pixels and scary shots that would make the movie more scary and makes you feel like you're actually on the spot.
5. Les Miserables - Production Design: http://www.youtube.com/watch?v=EkHHHUk8RCw
I liked the production design of this movie because they added the musical scenes to every scene which boosted up my interest in the movie. It caught my attention mainly through the blending of the visuals and the musicals.
6. Skyfall - Sound Mixing: http://www.youtube.com/watch?v=6kw1UVovByw
Skyfall had the best sound mixing in my opinion because they truly fitted with the movie's theme and purpose. Also, the song's compositions was really interesting and uniquely done personally for the movie. They customized the music for the movie itself and I really liked the idea of that.
7. Up - Sound Editing: http://www.youtube.com/watch?v=pkqzFUhGPJg
I liked the sound editing of Up because of its childish music/audio in which was suitable for all ages. It was very peaceful and playful. It really caught my ears' attentions.
I think this is the best cinematography skills for 2013 movies because they make the visuals so realistic to the point where you feel you are with the characters in the movie. There's also a diverse range of colors and the pixels are very clear and enjoyable to look at.
2. Twilight - Film Editing: http://www.youtube.com/watch?v=S2T7d8j6I5I
I really liked the editing of this film especially because there was truly a special bond between the music, sound effects, and the visuals. They really suited for each other and brought the right message of the movie from the first time I watched the trailer. The theme of the movie was also portrayed through the editing of the fiction characters such as Edward, the vampire, emphasizing his unusual eyes.
3. The Hangover 1 - Film Directing: http://www.youtube.com/watch?v=vhFVZsk3XEs
I really liked the film directing of this movie because the director was still able to portray the message/theme of the movie although it was full of comedy and irony. He was able to confuse the audience but was also able to go back to the main idea of the story and make the plot make sense.
4. Transformers 1 - Visual Effects: http://www.youtube.com/watch?v=gAjgXlvVexI
I think this movie would win the best visual effects because although the movie is based mainly on fictional characters, the visuals look very realistically formed due to clear pixels and scary shots that would make the movie more scary and makes you feel like you're actually on the spot.
5. Les Miserables - Production Design: http://www.youtube.com/watch?v=EkHHHUk8RCw
I liked the production design of this movie because they added the musical scenes to every scene which boosted up my interest in the movie. It caught my attention mainly through the blending of the visuals and the musicals.
6. Skyfall - Sound Mixing: http://www.youtube.com/watch?v=6kw1UVovByw
Skyfall had the best sound mixing in my opinion because they truly fitted with the movie's theme and purpose. Also, the song's compositions was really interesting and uniquely done personally for the movie. They customized the music for the movie itself and I really liked the idea of that.
7. Up - Sound Editing: http://www.youtube.com/watch?v=pkqzFUhGPJg
I liked the sound editing of Up because of its childish music/audio in which was suitable for all ages. It was very peaceful and playful. It really caught my ears' attentions.
Wednesday, February 6, 2013
video shots
- Low Key Lighting : https://vimeo.com/58864373
- Low Angle: https://vimeo.com/58864372
- Long Shot: https://vimeo.com/58864371
- High Angle: https://vimeo.com/58864370
- Close Up: https://vimeo.com/58864369
- Pan: https://vimeo.com/58864649
- Rack Focus: https://vimeo.com/58864650
- Soft Focus: https://vimeo.com/58864651
- Sounds: https://vimeo.com/58864652
- The Cross Cut: https://vimeo.com/58864653
- The Shot: https://vimeo.com/58864744
- Tilt: https://vimeo.com/58864747
- Tracking: https://vimeo.com/58864748
- Zoom: https://vimeo.com/58864749
- Deep Focus: https://vimeo.com/58864750
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